Jack Daniel's Old No.7

Tennessee Whiskey
Letterpress Poster Campaign

Ongoing letterpress poster campaign for Jack Daniel's lightheartedly centered around Independence Day and Election Day. These limited edition posters were printed at Yee-Haw Industries in limited runs and sold as merchandise online. Marketing support included a documentary film of the printing process, hand-painted murals based on the artwork, a create-your-own poster Facebook app, television commercials, and events at restaurants and bars.